Fame, money, and external success depend entirely on the perceptions of other people.
Can you control other people’s perceptions?
No, they’re too subjective.
But you can manipulate them. That’s called “working on you’re image” or “developing your brand.”
Should you do that?
That’s a stupid question: everybody’s doing it already, you included.
The better question is: should you worry about it?
On the one hand, you want fame and money; on the other hand, you don’t want to give a fuck about what others think of you. Yet fame and money depend entirely on what others think of you.
So what you really want—to solve this paradox—is to be seen as someone who doesn’t give a fuck about what others think of him. Wanting to be a badass.
But does a badass worry? Does he want fame and money, or does he want to be himself?
I hear you: you want to create a badass image of yourself and live up to it. Fake it ’till you make it.
But what is your end goal?
Further Reading: Do You Need a Big Ego to Become Successful?